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How Streetwear Re-designed The World

  With people queuing up around London to get their hands on the latest pieces from drops, it's no wonder high-fashion has it's eyes on the Hypebeast scene.  This is the “hypebeast" scene, the nickname given to the consumers hungry for whatever hyped streetwear is released in a given week. The two biggest competitors are Palace (founded in London 2009) and Supreme (founded in New York, 1994). They have kids entering the same subculture of spending hundred of dollars on pieces that are going to be the most valued of the 'drop'.  Hypebeasts like those swarming the London Palace stores have a certain business acumen: the resale market is big in other words It’s got its own economy. A lot of these kids...

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Here’s Why Jonah Hill is Hollywood’s Streetwear Ambassador

  Jonah Hill is very visible in Hollywood with not one but two oscar noms under his belt. His is know as one of the highest paid Hollywood actors and is known to be in Leonardo DiCaprio's inner circle.  Given this, he is bound to be in the tabloids, however usually it is for his fluctuating weight and his unexciting social life. This time though, the tabloids have caught onto his lazy home style as actually being 'on point' in the streetwear industry.      Now people have started to watch an 'unofficial' Jonah style watch. Seeing what his latest outfits are when is is roaming this city.  GQ Style has even gone as far to say that Jonah Hill...

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Drake & Streetwear Are Ruining Stone Island for Soccer Fans

The History For any of you who don't know Stone Island's History, here's a quick summary: English soccer (aka football) hooligans adopted the then-obscure Italian sailing label as a de facto uniform. They exported it back home where it would later be picked up by myriad other scenes, thus weaving it firmly into the fabric of British popular culture. However Supreme and Drake for that matter have made the brand visible in the streetwear culture. The fact is, Drake and the streetwear scene have completely ruined Stone Island for the football thugs. We can only imagine how these 'Football Thugs' would react to the sight of Drake strutting around Wimbledon or Gully Guy Leo striking a pose for Instagram whilst wearing Stone Island as he...

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Meet 73-Year-Old Streetwear God Charles Allcroft

  Former History Professor now Streetwear Hobbyist The streetwear community attracts enthusiasts of all creeds, backgrounds, and ages. But you probably wouldn't expect 73-year-old former art history professor Charles Allcroft to be in the mix.  He say's “My friend Joseph Lamonica always wore hoodies. He inspired me to read about streetwear and go to places like Dave’s Quality Meat, aNYthing, NORT/RECON, and Memes,” Allcroft’s life has intersected with some of the most influential figures in street culture and fashion as a whole. He recalls a time when he shared an elevator at The Strand with a young, up-and-coming designer. This is good...  “Someone told me he was working on his own brand. He wrote the name on a napkin in a freight elevator....

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OXYGEN STREET TEAM ASK STREETWEAR GURU MAZA WHAT PIECES YOU NEED!

Graphic designer Maza tells Oxygen Street Team how she became one of the biggest streetwear guru's.  1. TRACK PANTS  Track pants before were used for comfort over style, however today you can mix the two as the influences such as Kanye West and Jaden Smith have showed us that track pants fitted with a sweatshirt and vans can be more than just casual.  2. BOMBER JACKETS  Whether it be summer or winter, whatever the season or for that matter the year we have found that bomber jackets never go out of style. They can look casual in neutral tones, or fancy in silk with embroidery. Whichever one, you are guaranteed that you will look fashionable.  3. DENIUM... OF ANY SORT...

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